A sneak peek at TrackToAct’s in-app messaging
In the last month I’ve shown you a number of ways to incorporate what TrackToAct has to offer in your own applications. I really love the fact that I can gather information on how people interact with and use my desktop applications and the ability to identify usage trends in a way similar to tracking visits on my websites.
However, after chatting with the guys at TrackToAct HQ, I’ve realized they’re offering much more than what meets the eye. Amongst the many things we’ve discussed, they’ll be focusing on their messaging engine that will allow developers and/or marketers to send a message to their users in-app, just like sending an email.
What is in-app messaging?
As people interact with your app events are fired and forwarded to the TrackToAct cloud servers where an event stream is stored. I have to note that all event information sent to TrackToAct is completely anonymous and carries no personal information of the user. You can, however, tag the anonymous users in the event stream with the Assign Name button for easier identification and reference later.
In the image below you may notice that data from the webpage containing a registration form has been passed to TrackToAct. It’s common for app marketers to try and capture contact information prior to enabling a download link. It’s not uncommon for the website Visitor to enter a false email address. Marketers have retaliated by requiring email verification which presents another obstacle and a terrible user experience.
With TrackToAct you may send a message to anonymous or identified app users while they are engaging with your app – that is, when they are most receptive to your offers. For the Marketer it’s as simple as drafting an email and hitting send. Any customer relationship management or marketing automation tool that sends emails may be used to create the message.
TrakToAct administers a unique ID for each user of your app and routes the message to and from your app. The Marketer controls who receives the messages and when based on how the user engages with the app.
One of the goals of this approach is to move trial users into paying customers and to keep your existing customers engaged and happy by either selling more training products or informing them of the latest product updates or any new paid-for features available on demand.
Whichever approach you choose TrackToAct will take care of the entire infrastructure of tracking and messaging.
Thank you for reading, and do not forget to check out TrackToAct’s website for more information and to sign up for a free account!
This was a paid-for article brought to you by TrackToAct.